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That may seem like an extreme statement, but Spotify has been working on boiling this frog for years. Comedy superstar Joe Rogan’s exclusive licensing deal with Spotify, announced earlier this week, is a watershed moment in the development of podcasting as a major media industry segment. POLAND - 2020/05/04: In this photo illustration a Spotify logo seen displayed on a smartphone. The most amazing part of this is according to the Wall Street Journa l, the licensing deal is worth over $100 million. A post shared by Joe Rogan (@joerogan) on Oct 19, 2020 at 1:23pm PDT. Joe Rogan performs at The Ice House Comedy Club in August 2019. “We walked in the door and there was no white people.”, He acknowledged on the podcast that was a “racist thing for me to say,” but added, “It wasn’t a negative experience.”. I am adjunct faculty at NYU, where I teach Data Analysis in the Music Industry. Ashley relocated to the Oregon Coast to pursue a career in technology. In a blog post, Spotify said the show has long been the most searched for podcast on its platform and represents a "major addition" to its slate of exclusive content.

"We're not on Spotify, and the reason why we're not on it is because it didn't make any sense. “We walk into ‘Planet of the Apes.’ We walked into Africa,” he said on his podcast. Apple is both the owner of the iOS platform and the App Store – and a competitor to services like Spotify. Digital Music News ©2018 All Rights Reserved. Young @jamievernon tested positive for COVID-19. Suddenly, website publishers needed to maintain a Facebook page to capture advertising. Podcasts, or any of the many independent podcast apps won’t be able to hear it. display: none !important; In particular, the money-losing Luminary is looking increasingly like an acquisition target for the likes of Apple or Netflix. I was out of town last week and the shows that aired had all been previously recorded, so I haven’t had any contact with Jamie in the past 9 days except for briefly today, but I’m staying away from everyone and being tested every day until I know I’m in the clear. "We need to give [listeners] a reason to think of Spotify when it comes to podcasts," one company employee familiar with their podcasting strategy told TheWrap last October. The service, which has 130 million paying customers worldwide, has been aiming for high-profile podcasts that will continue to drive subscriber additions.

But later in the year, full episodes will stream exclusively on Spotify. Successful podcasters will have more ways of finding revenue to cover their production costs, and the market will be richer for it. This is accelerating podcasters’ quests for other sources of revenue, and it was likely a reason why Joe Rogan sought a deal with the likes of Spotify.

Like us on Facebook to see similar stories, University of Utah settles with family of murdered student Lauren McCluskey and renames its violence prevention center in her honor, Workers who lost jobs because of COVID-19 find new careers in these fields. Spotify says streaming ad insertion will make data like ad impressions, frequency, reach, and anonymized age, gender, and device type data available to podcasters and advertisers “for the first time.”. I’m not switching platforms just to listen to his DMT-fueled rants about eating elk meat and listening to Alex Jones talk about the frogs being gay. While that’s good for investors, it’s terrible both podcast fans and podcast creators. Spotify will reportedly be paying Rogan over $100 million for his podcast. He has presented himself as a counterweight to what he views as political correctness run amok, and has interviewed a wide range of public figures, including the entrepreneur Andrew Yang and Senator Bernie Sanders, whom Mr. Rogan endorsed early in the Democratic presidential primary this year. Paul Saladino #1551. You guys are gonna make money," Rogan said in 2018. I’ll keep you folks posted as to when the show will resume. This strategy is paying off: Spotify is now solidly the No. (Rogan has a history of guarding his intellectual property: he has been accusing other comedians of plagiarizing his material for years.). Google gatekeeps web searches, online videos, and maps information.

Opinions expressed by Forbes Contributors are their own. In the past, podcasting has had a relatively low barrier to entry.

In a statement, Spotify described the agreement as a “multiyear exclusive licensing deal” that would make the podcast free for all of the platform’s 286 million users. GOOGL “Spotify is buying not only Joe Rogan’s extensive and future content library, but also his loyal audience.”, The deal gives Spotify the opportunity to profit from Mr. Rogan’s enormous audience by giving another lure to advertisers, Ms. Liu said, “or, better yet, convert them to Spotify Premium subscribers.”.

Spotify wants to change that by gathering the podcast listening habits of its users.

The podcast host Joe Rogan at an Ultimate Fighting Championship event this month in Jacksonville, Fla. reported it could be worth more than $100 million. Producing a podcast is divided up into three tiers, much like music. Our Latest Podcast: Latin America Has 640 Million People. Joe Rogan's Podcast Could Have Made Him More than the Spotify Deal The Supercast article uses math, subscriber numbers , and other data to extrapolate the potential of Rogan's original podcast. Podcast producers have been in the process of figuring out where revenue is going to come from as listenership continues to grow and production values continue to increase. Microsoft may earn an Affiliate Commission if you purchase something through recommended links in this article.

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